Bang & Olufsen has always been a subject of our desire. When the passion for this high-quality and zero-compromise products was met with the collaboration opportunity, a strong partnership was born. Especially thanks to the extensive cooperation with opinion leaders and other of our clients, the brand awareness of Bang & Olufsen has increased significantly since we took over the complete brand communication on the Czech market.
The means of e-commerce were highly unexploited until we set up a complex digital presence for the brand. We have secured a necessary distribution channel for Bang & Olufsen by setting up a digital marketing strategy, choosing the right tone for the communication, connecting the brand’s offer to the price comparison websites and developing a new website which reflects our love for simple designs.
Using one of our favorite marketing tools, influencers and opinion leaders, enabled us to shape the brand perception. We have connected Bang & Olufsen with personalities who represent the same values and qualities and with their help we have been able to naturally distribute the commercial content.
Bang & Olufsen gave us one of the first opportunities to step out of our digital playground into the world of offline advertisement. Now we cover the complete print communication for the brand including CityLights, brochures and magazine or newspaper advertisement together with the selection of the right media with an appropriate audience.
We have revised the brand presence on the social media and chose a new voice for the brand’s communication that is fresh and original and yet suitable for a luxury brand. Producing only fine and classy content turned into a new standard in the field. The success of our approach is perfectly illustrated by the fact that our local content is adopted by the Bang & Olufsen global channels on a regular basis.
What started as a mere campaign for the new speaker A1 has evolved into a whole new communication platform. In a world where technology enabled music to become part of every moment of our lives, we can now listen and more importantly feel music like never before. Under the phrase "Soundtrack of your life" the Bang & Olufsen products became an inspiration and a symbol of connecting those feelings, as well as people and places with the music.
Letos jsem byl potřetí v New Yorku. Mám pro to město slabost. Poprvé jsem tam byl s tátou, mámou a ségrou v roce 1998, bylo mi dvacet a poslouchal jsem z discmana... Read more
Funny. Wasnt really asked to do such promo, but this machine is unbelievable. #A1pillkiller #bigbangolufsen #As1o Read more
We have started our cooperation with Apploud back in 2015 and we could not choose a better partner for our business. Apploud had a very positive impact on building Bang & Olufsen brand awareness which increases our sales. Moreover, they came up with creative ideas that brought B & O Play headphones and speakers closer to new and more relevant customers.
