We have stood by the side of these legendary brands from the very beginning of their digital presence on the Czech market. When preparing to launch local digital communication, we offered our vision of how a luxury brand should communicate in the 21st century. Vision which became a reality and a new standard in luxury car manufacturer communication on our market.
The ongoing cooperation with Jaguar Land Rover lead us all the way to the global team of these brands and their partners. This means we help to shape their future communication, we have an influence on how will the next campaigns look like and what will they say. We can also adjust global content to our conditions from its very conception.
I have been working with Apploud for more than five years now. It is amazing to see, how they evolved from small specialized agency to a true 360° agency capable to tackle with complex projects. A true highlight of our cooperation was the launch of the local social media presence for Jaguar and Land Rover in the Czech Republic. Apploud succeeded in adapting the global strategy to Czech needs and managed to outperform other JLR markets in engagement and organic reach, which was critical in the launch phase.
We launched the social media channels of Jaguar and Land Rover in the Czech Republic and we have been securing their growth ever since. We have enhanced and watched over the brands’ perception by choosing suitable and relevant ambassadors. We produce original and adapt global content while making it relevant to our market, bearing in mind that these brands have to communicate in a humble but confident way.
From inquiries prior to the sale through welcome packs for new owners to gathering information for personalized car set up, we mediate the communication between the brand and the customer. Our goal is to make sure that the values represented by Jaguar and Land Rover, such as uncompromising quality and extreme sense for detail are passed on to the customers via exceptional customer care that comes with the product.
